ESOS appoints Redkite

Redkite Marketing Communications has been formally appointed by ESOS Limited, a specialist outsource provider within the payroll and back office services sector.

The contract is to implement and manage a comprehensive public relations campaign on behalf of the company.

Founded in 2004, ESOS Limited is a major outsourcing organisation based in the West Midlands, providing customers with a wide range of outsource services including payroll, hosted HR solutions, e-payslips, e-timesheets, full recruitment back-office packages and fully managed on-line surveys. The business operates across a number of market sectors producing over 800,000 payslips a year, collecting in excess of £350m, providing several major organisations with their total electronic survey requirements and supporting a UK-wide ICT infrastructure in over 150 locations.

Redkite PR will be helping ESOS to expand its trade and regional profile and will focus on generating new business leads by enhancing brand awareness.

The public relations brief will initially focus on developing relations and generating coverage in the payroll and human resources trade press, before progressing to support ESOS in reaching new markets through targeted end user publications. There will be a major focus on local and regional coverage in order to underline ESOS’ commitment to the regional business community and public affairs.

Redkite will also support ESOS with other marketing initiatives to complement their future growth, including exhibition support, award nominations and advertising.

Mike McMurrough, Account Director at Redkite, commented: “We’re delighted to win the contract with ESOS. The pace at which outsourcing is being recognised as a sound strategic and financial practice is strengthening every month and its benefits are even more evident during these times of economic uncertainty. As such, ESOS is perfectly positioned to capitalize on a strategic media relations campaign to create a higher level of awareness of the company.”

Dave Cooper, Managing Director of ESOS, said: “We chose Redkite PR because of the professional service offered and its excellent reputation. We're excited to welcome Redkite as an extension of our marketing team, and are confident that they can provide the diverse range of PR services we need to help move the company forward.”